What are the differences between the Messi Jewelry and Messi Gems brands?

Messi Jewelry and Messi Gems are two independent brands we operate, serving markets and customer needs with different positioning.

Messi Jewelry is primarily positioned to specialize in the field of lab-grown diamonds and mainly offers high-end jewelry customization services based on such diamonds. This means its core business revolves around using lab-grown diamonds to design and create personalized items like engagement rings and fine jewelry for clients.

Messi Gems, on the other hand, has a broader brand positioning. Its product line includes not only lab-grown gemstones but also various natural stones such as moissanite and zircon. Furthermore, this brand offers ready-to-ship silver jewelry collections, which typically do not require a custom production wait time and offer greater immediate availability.